The European Parliament has voted for tougher regulations on the disposal of worn out/obsolete electronic items, requiring each country to collect 4 kilos of e-waste per citizen by 2012, and to process 85% of all its electronic waste by 2016.
We’re seeing that in times of recession, economic interests tend to overrule eco-causes, and corporate social responsibility around sustainable developments dwindle. But the need for a more sustainable lifestyle will remain a most pressing issue for years to come. Interestingly, in a credit crunch, consumers become increasingly aware not only of the financial value in their past purchases, but the material and ecological value of ‘stuff’ as well.
Dell runs Dell Reconnect in partnership with Goodwill Industries. The scheme allows users to take their electrical equipment, from any brand, to one of Goodwill’s 2,200+ participating locations in the United States or Canada, where it will then be refurbished or recycled.
(Companies like Nike and Patagonia have been doing this for years, but good for Dell
Category Archives: 21st C cultural organisations
Responsibly international performing arts practice (its digital & environmentally sustainable!)
The British Council have been hosting their Edinburgh Showcase 2011, as part of the Edinburgh Festivals which included a digital day, focusing on creating engaging digital content (case studies: Digital Theatre, NT LIve!, Watershed) and engaging audiences digitally (case studies: National Theatre Wales, Sadler’s Wells, Hoipolloi & us, Envirodigital). I talked to the international delegates about how to engage audiences internationally, but responsibly (in relation to protecting the environment), reporting on Envirodigital’s co-production of Five Minute Theatre with National Theatre Scotland. We webcast the day and you can watch the content on demand!
AmbITion Scotland’s Webinar 11
| 18 November 2011 | ||
| 10:00 am | to | 12:00 pm |
The eleventh in AmbITion Scotland’s webinar series “New Tools for Fundraising” is a look at crowd funding and using social media tools for fundraising.
Save time, money, and CO2 emissions by watching online on this website!
Arts Marketing Association: webcasting keynotes
Envirodigital has been busy webcasting the Arts Marketing Association’s (AMA) annual national conference, broadening the reach and scale and access to the live event in Glasgow. Online participants watched from Australia, Austria and from UK wide, and appreciated the chance to see the content without the need to spend time and money travelling.

Day 2′s content is here to give you a flavour:
STV partner Five Minute Theatre
National Theatre of Scotland’s Five Minute Theatre project, on which Envirodigital are technical consultants, will feature over 1000 performers in eleven countries. Of the 235 successful entries, 202 will be performed in Scotland, thirteen across the rest of the UK, four in Europe and sixteen across the rest of the world. Not only will those crowd-sourced performance groups take part in an extraordinary 24 hour online broadcast of live theatre, taking place on Tuesday 21st June 2011, from 5pm until 5pm the following day, they will also find themselves the stars of STV.tv!
Of the hundreds of writers who applied to the scheme, those selected include poets, primary school pupils, teenagers, film-makers, families, community groups, visual artists, carers, professional theatre-makers and expectant mothers. Writers for the plays are based in Paisley, Paraguay, Govan, Milan, Orkney and New York as well as Brighton, Brussels, Shanghai, Mumbai, Livingston and Beijing.
STV will make the 24-hour event available to its online audience by streaming it live on www.stv.tv. The broadcaster will provide technical and studio facilities, enabling eight of the projects to be performed and recorded at STV’s studio at Pacific Quay in Glasgow. Rob Woodward, chief executive of STV, told The Herald: “This innovative 24-hour online broadcast is set to be a fantastic showcase of Scottish talent and originality.”
Last week, Envirodigital was part one of the trickiest meetings NTS has had for #fiveminutetheatre yet – Scheduling Day! From Audience Development Manager Marianne’s blog:
“It was all Countdown-esque number crunching and scribbles on the whiteboard. It was really hard work and felt like a cross between a Rubik’s Cube and a Sudoku puzzle, but we’re pretty confident that the structure we have in place and the balance between live and pre-recorded shows will work.”
Creative & Interactive Industries’ low carbon transition: Final Report
Envirodigital and Scottish Enterprise facilitated workshops with Creative and Interactive Industries for Scottish Government’s 2020 Climate Group, to feedback on what the options, opportunities and challenges might be for the sectors on achieving carbon neutrality by 2050, and a 42% reduction in carbon emissions by 2020. The final report is below, and features digitisation as a key opportunity.
Envirodigital consultant producers of new virtual live theatre project

We’re delighted to announce #fiveminutetheatre!
NATIONAL THEATRE OF SCOTLAND MARKS ITS 5TH BIRTHDAY WITH A VIRTUAL 24 HOUR THEATRE PROJECT
Today, 25th February, 2011, the National Theatre of Scotland marks its fifth birthday by opening public submissions for a nationwide virtual theatre project as well as announcing details of a series of public platforms aimed at provoking and facilitating cultural debate.
Vicky Featherstone, Artistic Director, National Theatre of Scotland commented: “Five years ago, we had no idea that anything we set out to do was actually possible. There was no such thing as an NTS show, an NTS event, or an NTS audience member.
“It is thanks to the talent, courage and inspiration of the people I work with – the artists, the designers, the truck drivers – and the hunger of the audience to be entertained, that any of this has been possible. That on our fifth birthday we would have shows in Ullapool, New York City, Aberdeen and Edinburgh was unimaginable, but here we are!
READ ON >
Hannah Rudman explores the digital potential of live
At Shift Happens 2010, I spoke to the Performing Arts sector about the opportunities for increasing the scale, reach, impact, accessibility and legacy of live events by digitising them, and decreasing the carbon footprint too. The first part of my talk focuses on what can be achieved with our the existing digital space (internet as we know it now); the second half explores the opportunities that will emerge as the web evolves.
Scottish Government supports digital technology to lower carbon footprint: Envirodigital prompts question
The 40+ online viewers looking at today’s AmbITion Scotland live webcast also tested out Envirodigital’s new Carbon Footprint Avoided indicator, on the same day that the Scottish Government stated it supports digital technology to lower carbon footprints after Envirodigital prompted questions in the Scottish Parliament today.
The full press release from Scottish Parliament reads:
“Responding to questions from Dr Bill Wilson MSP (SNP), the Scottish Government’s Cabinet Secretary for Finance and Sustainable Growth has acknowledged the role that digital technology can play in Scotland meeting its climate change targets.
Dr Wilson said, “My questions in the Scottish Parliament today were prompted by discussions with an expert in the field. It appears that digital technology is as yet underutilised. While there are occasions when face-to-face meetings are essential I was surprised to learn just how effective webcasting training events, for example, can be. With a simultaneous online chat facility accompanying webcast events, remote participants can have their questions added to those asked by a live audience and can also interact with each other, to some extent affording them their own ‘networking’ experience, and there are now simple ‘widgets’ to enable organisations to calculate how much carbon they save by not sending their employees to attend events in person. An additional advantage of making events available digitally is that audiences can be significantly larger!
READ ON >
Traverse Theatre simultaneously broadcasts live rehearsed readings
In a great Edinburgh Fringe Festival experiment on 23.08.10, a compendium of new plays, realised as rehearsed readings, were simultaneously transmitted to UK Picturehouse film theatres, including Edinburgh’s Cameo. Despite over-demand for tickets to the live show at the Traverse, Traverse Live! remained a one-off live performance for a small audience, but the show increased its scale, reach impact and accessibility through simultaneous broadcast.
As part of the small audience in the theatre, there was palapable excitement as we were directed to our seats, being warned by the camera operators from Hibrow Productions dressed in black not to trip over their kit and the wires! On stage, 1 camera was on a tripod with wheels, 2 were on static tripods, 1 camera was hand-held but could be rested on a tripod which was positioned in a row of audience seating. Another roving camera was in the wings and moved up to the projection box to provide aerial and wide context shots.
READ ON >


