The European Parliament has voted for tougher regulations on the disposal of worn out/obsolete electronic items, requiring each country to collect 4 kilos of e-waste per citizen by 2012, and to process 85% of all its electronic waste by 2016.
We’re seeing that in times of recession, economic interests tend to overrule eco-causes, and corporate social responsibility around sustainable developments dwindle. But the need for a more sustainable lifestyle will remain a most pressing issue for years to come. Interestingly, in a credit crunch, consumers become increasingly aware not only of the financial value in their past purchases, but the material and ecological value of ‘stuff’ as well.
Dell runs Dell Reconnect in partnership with Goodwill Industries. The scheme allows users to take their electrical equipment, from any brand, to one of Goodwill’s 2,200+ participating locations in the United States or Canada, where it will then be refurbished or recycled.
(Companies like Nike and Patagonia have been doing this for years, but good for Dell
Category Archives: Environmental Sustainability
Solar powered art
SunFlowers, An Electric Garden as seen at night
SunFlowers, An Electric Garden designed by Mags Harries and Lagos Heder for Austin, Texas is a sculpture of 15 giant SunFlower covering a thousand feet of space along the Interstate 35 Highway. The solar flowers collect energy to power their blue LED lights at night and send the remaining energy to the city’s power grid. By November 2011, 330,316 kilowatt hours of clean energy has been generated by the sculptures. That’s roughly the equivalent of 10,735 days of electricity usage in an average American house.
On a smaller scale is Darren Saravis’s SolarFlora. These thirteen foot flower sculptures generate solar energy to power its own light as well as outlets at the base of the sculpture that passersby can use for a quick charge. SolarFlora is from the product-development firm Nectar Design, and meant to generate energy from within the heart of a city.
Floralis Generica, open during the day
Perhaps the most stunning is Floralis Genérica of Buenos Aires, Argentina. Built near the National Museum of Fine Arts, the giant sculpture responds to light and opens its petals during the day and shuts them at night. Four nights a year this stunning piece is lit and remains open after dark. The name, Floralis Genérica, is meant to represent all flowers in the world and its opening daily symbolizes a hope that appears anew each day. Creating green energy through art gives us something visually beautiful in our urban and rural landscapes – surely this is a great way to encourage communities to grasp the potential of clean energy?
Greener Electronics
Greenpeace have just released a new version of the Guide to Greener Electronics. This is important for Envirodigital as we want to recommend digital solutions for getting greener, but we all know that most digital devices are manufactured with electronics components and use electricity to power up. Greenpeace report:
“This time ranking 15 gadget and electronics companies on energy, greener products and sustainable operations. HP takes the lead at 5.9 out of a possible 10 points, followed by Dell, Nokia and Apple.
Previous releases of our Guide to Greener Electronics have prompted improvements within the electronics industry including phasing out hazardous substances like PVC and brominated flame retardants from their products. In its sixth year, it is now part of Greenpeace’s wider Cool IT campaign to persuade IT industry leaders to become climate action leaders too.
Electronics, such as computers, TVs and mobile phones are both resource and energy intensive to produce. That’s why the guide’s new energy section focuses on how companies can lead the way by reducing their own energy use and using their influence in support of clean energy legislation.”
Is it all corporate greenwash? Well it seems that consumers can be reassured that HP takes top spot because it scores strongly for measuring and reducing carbon emissions from its supply chain, for reducing its own emissions, and advocating for strong climate legislation. I guess the public transport CO2 emissions will rise if we all buy HP laptops (lovingly known by their owners as “bricks”
Creative & Interactive Industries’ low carbon transition: Final Report
Envirodigital and Scottish Enterprise facilitated workshops with Creative and Interactive Industries for Scottish Government’s 2020 Climate Group, to feedback on what the options, opportunities and challenges might be for the sectors on achieving carbon neutrality by 2050, and a 42% reduction in carbon emissions by 2020. The final report is below, and features digitisation as a key opportunity.
Envirodigital to run workshop for Scottish Government’s 2020 Climate Group

Together with Scottish Enterprise, Envirodigital is facilitating a series of workshops for the Scottish Government’s 2020 Climate Group, supported by Interactive Scotland and SE’s Digital Media Industry Advisory Group.
The 2020 Climate Group was set up to ensure that all sectors of Scotland’s economy and civic society contribute fully to achieving Scotland’s ambitious climate change targets. The first workshop on 25th January achieved a great deal, and participants appreciated the opportunity to consider a vision for the Creative and Digital sectors being carbon neutral by 2050. Said one participant:
“Thank you so much for the event today Hannah, for bringing the creative and interactive industries into the 2020 Climate Change Group’s work, and to the 2020 Group for agreeing to involve the sector. More and more, our sector is being ackowledged by scientists as having key role in understanding some of the complexities, challenges and indeed opportunities in taking this area on as a new way of thinking, and it is brilliant to see our sector having a role. I look forward very much to taking a more active role at the next session. Thank you again.”
Click here to sign up to attend workshop 2, in Edinburgh on 28th February 2011.
Scottish Government supports digital technology to lower carbon footprint: Envirodigital prompts question
The 40+ online viewers looking at today’s AmbITion Scotland live webcast also tested out Envirodigital’s new Carbon Footprint Avoided indicator, on the same day that the Scottish Government stated it supports digital technology to lower carbon footprints after Envirodigital prompted questions in the Scottish Parliament today.
The full press release from Scottish Parliament reads:
“Responding to questions from Dr Bill Wilson MSP (SNP), the Scottish Government’s Cabinet Secretary for Finance and Sustainable Growth has acknowledged the role that digital technology can play in Scotland meeting its climate change targets.
Dr Wilson said, “My questions in the Scottish Parliament today were prompted by discussions with an expert in the field. It appears that digital technology is as yet underutilised. While there are occasions when face-to-face meetings are essential I was surprised to learn just how effective webcasting training events, for example, can be. With a simultaneous online chat facility accompanying webcast events, remote participants can have their questions added to those asked by a live audience and can also interact with each other, to some extent affording them their own ‘networking’ experience, and there are now simple ‘widgets’ to enable organisations to calculate how much carbon they save by not sending their employees to attend events in person. An additional advantage of making events available digitally is that audiences can be significantly larger!
READ ON >
The art of webcasting, part 2
[A longer version of this article by Hannah Rudman was first published in Arts Professional magazine, issue 222, 19.07.10]
A webcast is a media file distributed over the Internet using streaming media technology to distribute a single linear content source to many simultaneous listeners/viewers. A webcast may either be distributed live, or on demand. Webcasting used to be defined as “broadcasting” over the internet, but that no longer quite fits: many webcasting platforms now offer tools that encourage online audience interaction – with the live event and with other onliners.
Webcasting is not web or videoconferencing, which is designed for many-to-many interaction. Nor is webcasting the technology that delivers NTLive! or the Met Opera into cinemas around the country – this is simulcast technology, which uses satellite systems to deliver a live broadcast to digital data projection screens. Simulcasting produces an exquisite aesthetic (millions of colours, 5:1 surround sound) but requires a completely different level of production and delivery for this quality to be guaranteed. It is therefore extremely costly and out of range for many cultural organizations. Neither is webcasting the technology behind the BBC’s £125m iPlayer, so its important not expect the same result.
READ ON >
Shift Happened 2010
Shift Happens was again a great mix of case studies and stories of new and exciting digital technologies and projects for the arts and learning sectors. Produced by Pilot Theatre, with keynotes from Sir Ken Robinson, artist Jonathan Harris and Alice Greenwald (9/11 Museum & Memorial); lots of great immersive and participative digital experiences in the foyer; and tons of networking, the event in York on 5th & 6th July sold out.
John Popham summed it up on the Shift Happens network thus:
“It was another great event, as we all knew it would be. It seemed to me that the debate on technology, social media and the arts has moved on from where it was at Shift Happens 2009, there was much less dissent about the role it has to play, and, as more that one speaker said, it is no longer “what technology?”, it is now “why are we using it?”
John McGrath of National Theatre Wales showed off his highly developed green digital skill of presenting to conferences via Skype. He mentioned their work with us and reflected on how NTW’re getting on making theatre with communities and artists who are based online (in the cloud).
I spoke on the subject of “The Digital Planet”, thinking about the next iterations of the internet as finally being appropriate for live, digitised core content which gives cultural organisations a greener way of increasing reach, scale, impact and accessibility. Slides and links to the videos available here. The videos of all the speeches will be released over the year, so I won’t spoil the content of them.
UK businesses are Europe’s dirtiest: what about digital and creative business?
Along with the VAT rise, I was hoping that we’d see the introduction of a carbon tax: where polluting offenders (individual or companies) would have to pay for the damage they do to the environment. Although its not money that will solve the issue, raising awareness of what is considered “bad” business behaviour in relation to the environment would have been a useful exercise. Britain is officially the “dirty man of Europe”, after a review of Europe’s top 300 companies by ethical investment consultant Eiris found that the largest group causing a “a very high impact” on global warming were UK based. This is not a surprise, as a good number of FTSE 100 companies are mining or oil focused, and the UK has not yet succeeded in building up a low-carbon business sector.
The BP oil spill has also highlighted for the world the notion of “bad” business, and the idea that the polluter should pay, not all the rest of us, is something that the general public have latched onto. After a long period of “green hush”, post-a-failed-Copenhagen, climate impact is suddenly back on the agenda, but not in the same way as before. Then, we were looking to change our own individual understandings and lifestyles, now we’re being given the lazy opportunity to point the finger away from ourselves. Its easier to blame the big bully boy companies This week, the FTSE Group is launching new indices to help investors track the ability of companies to manage climate risks. This is a fine idea, as it helps us easily spot “good” companies (or those that pay for their pollution) in which to invest.
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Scotland wake up! Your CO2 footprint will soon be counted!
The Scottish Government announced last month regulations which will build further on its Climate Change Act and its target of reducing carbon emissions by 42 per cent by 2020. The (International) Committee on Climate Change has confirmed that the 42 per cent target represents an appropriate contribution to global emissions reductions in 2020 and would put Scotland on the path to meeting the target of an 80 per cent reduction by 2050. Progress on the target will be mapped by a series of annual targets, with the first batch, covering the period 2010-2022, having to be set by June 1 this year.
Stewart Stevenson, Minister for Climate Change in Scotland said:
“We know that legislation alone won’t deliver the targets. It needs to be translated into real changes in everyday actions: by businesses; the public sector; voluntary and community groups and individuals. Better public understanding is essential if people are to be motivated to act. The Scottish Government, its agencies and its non-government partners will need to work together to explain what’s needed and to incentivise action”.
{Source http://www.scotland.gov.uk/News/Releases/2010/04/21150827]
So the funders and bodies that run our sector are now being brought into the Holyrood fold to help the government achieve its targets. And that means they will need to set their own targets and that targets will be passed on to you [probably fairly soon]! So the driver for your business to change becomes less about corporate social responsibility (which we think is GREAT btw – well done everyone who’s made positive changes anyway), and more about lining up with legislation.
What does your organisation know about its current output levels, and do you have ideas for how you could reduce your business’ outputs? We’ve got some great ideas for services you can use at Envirodigital, and they all use digital technologies, which means you can count the benefits they’re bringing in.
Check out the services we can offer, and think about what might be your first green footstep:
These tiny green steps are all that’s needed to start the journey towards a lower carbon footprint. We can also give you really handy advice of how to find more help and assistance! Contact Envirodigital for more information.







