UK businesses are Europe’s dirtiest: what about digital and creative business?

Along with the VAT rise, I was hoping that we’d see the introduction of a carbon tax: where polluting offenders (individual or companies) would have to pay for the damage they do to the environment. Although its not money that will solve the issue, raising awareness of what is considered “bad” business behaviour in relation to the environment would have been a useful exercise. Britain is officially the “dirty man of Europe”, after a review of Europe’s top 300 companies by ethical investment consultant Eiris found that the largest group causing a “a very high impact” on global warming were UK based. This is not a surprise, as a good number of FTSE 100 companies are mining or oil focused, and the UK has not yet succeeded in building up a low-carbon business sector.

The BP oil spill has also highlighted for the world the notion of “bad” business, and the idea that the polluter should pay, not all the rest of us, is something that the general public have latched onto. After a long period of “green hush”, post-a-failed-Copenhagen, climate impact is suddenly back on the agenda, but not in the same way as before. Then, we were looking to change our own individual understandings and lifestyles, now we’re being given the lazy opportunity to point the finger away from ourselves. Its easier to blame the big bully boy companies This week, the FTSE Group is launching new indices to help investors track the ability of companies to manage climate risks. This is a fine idea, as it helps us easily spot “good” companies (or those that pay for their pollution) in which to invest.

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Scotland wake up! Your CO2 footprint will soon be counted!

hannahrudman northuist

North Uist: lets not let the climate affect it

Here at Envirodigital, we’ve been working to help businesses think of digital solutions that reduce their carbon emissions and spend on energy and travel and increase their sustainable ability. Most cultural and heritage sector businesses don’t fall under under the government’s current legislation (covering around 5000 of Scotland’s biggest public venues) around reducing carbon emissions. But we’ve been encouraging you to make small voluntary changes because we knew the legislation was coming. And some of you have been taking green footsteps on a journey towards smaller carbon/waste and water footprints.

The Scottish Government announced last month regulations which will build further on its Climate Change Act and its target of reducing carbon emissions by 42 per cent by 2020. The (International) Committee on Climate Change has confirmed that the 42 per cent target represents an appropriate contribution to global emissions reductions in 2020 and would put Scotland on the path to meeting the target of an 80 per cent reduction by 2050. Progress on the target will be mapped by a series of annual targets, with the first batch, covering the period 2010-2022, having to be set by June 1 this year.

Stewart Stevenson, Minister for Climate Change in Scotland said:

“We know that legislation alone won’t deliver the targets. It needs to be translated into real changes in everyday actions: by businesses; the public sector; voluntary and community groups and individuals. Better public understanding is essential if people are to be motivated to act. The Scottish Government, its agencies and its non-government partners will need to work together to explain what’s needed and to incentivise action”.

{Source http://www.scotland.gov.uk/News/Releases/2010/04/21150827]

So the funders and bodies that run our sector are now being brought into the Holyrood fold to help the government achieve its targets. And that means they will need to set their own targets and that targets will be passed on to you [probably fairly soon]! So the driver for your business to change becomes less about corporate social responsibility (which we think is GREAT btw – well done everyone who’s made positive changes anyway), and more about lining up with legislation.

What does your organisation know about its current output levels, and do you have ideas for how you could reduce your business’ outputs? We’ve got some great ideas for services you can use at Envirodigital, and they all use digital technologies, which means you can count the benefits they’re bringing in.

Check out the services we can offer, and think about what might be your first green footstep:

  • could webcasting help you reduce travel to a training event? See our Envirodigital webcasting examples.
  • could cloud computing help you use less energy in the office? Or, if you can’t afford a new set-up, could a tiny device like Eco-button help? Lucy Conway of Island Going Green, Eigg says, “since I started using it last September I’ve saved £13 in electricity and 27kg of CO2″.
  • could you use websites like freecycle to ensure that things you are throwing out (old office equipment, theatre or exhibition sets) could get reused?
  • could you recycle more computer consumables like ink cartridges and paper?
  • These tiny green steps are all that’s needed to start the journey towards a lower carbon footprint. We can also give you really handy advice of how to find more help and assistance! Contact Envirodigital for more information.

    National Theatre Wales programme launches with a Big Bang

    NTWlaunchOur client, the new National Theatre Wales, are launching their opening programme on 5th November 2009. It’ll be a big bang for a number of reasons: its Bonfire Night or Guy Fawkes’ Night in the UK, so there will be fireworks. There will also be a new destination website to visit where you can find out what’s on and buy tickets Update: here it is, beautiful and built on drupal!
    NTWwebsite
    (the huge online community that we’ve grown organically over the past year will be just a click away, and is still growing in numbers, depth and activity daily).

    The final big bang will be the style of the launch: rather than hiring an expensive venue to which the press and VIPs have to travel, NTW are instead webcasting the programme launch, hoping that journalists will NOT make the journey to Cardiff, but will watch the news unfold online and so help NTW achieve its environmentally sustainable aspirations. Don’t expect a fancy brochure either: the only paper NTW will print is a (very beautiful!) newspaper. And that will be available digitally too, so if you can’t pick it up in person, don’t expect to receive one in the post [eco choices, not post strike reasons :-) )].

    Read John McGrath’s blog about the launch for all the details, and HUGE congratulations to John and all the NTW team from Envirodigital – we’re so proud that you stuck to all your original aspirations, and thrilled that we could help you make them realities!

    Climate Change and the visual arts – conference

    VAGA & engage are running Climate Change and the Visual Arts event, as part of the
    Edinburgh Art Festival, looking at how visual arts organisations can address the issue of global warming both as ‘institutions’ and working with artists. Click here for more info.

    Shift Happens:environmentally sustainable arts get digital

    BBC technology journalist Bill Thompson has written a great article “Giving Life a Shape” on how the arts can help us all think in new ways about digital. See more on Hannah Rudman’s ConsultRudman blog on the arts and digital, but also note that Bill Thompson picks out Envirodigital’s calls (my slides here) for cultural sector digital developments to be environmentally sustainable:

    “[The arts] are helping us to explore the latest chapter in the ongoing conversation between human psychology and the capabilities of modern technology, something which will matter more and more as the network becomes pervasive and digital devices penetrate every area of our lives.
    The point was made clear to me at Shift Happens, a conference on the ways arts organisations are using new technologies that took place this week at York Theatre Royal.
    Over a day and a half the audience, mostly made up of practitioners, was treated to a fascinating selection of arts-based technology, or technology-based arts, from the interactive animations of the always-engaging Sancho Plan through calls to ensure that tech-based arts are environmentally sustainable from Envirodigital…”

    Says Marcus Romer, producer of the Shift Happens conference about greening the event:

    “We were a paperless event. I know for some of you expecting printed lists and forms, we did disappoint you on that score I am afraid!

    This network site is in place of a delegate list, but we will make that available as an online viewing document here. we have also posted as an Issuu viewable PDF the 150 page twitter feed document from the two days. It makes a fascinating and absorbing flick through

    The Issuu publication of the programme, the online nature of all communication, plus the checking in and welcome was all done online and on our laptops. we did print one copy of the programme out and place that for all to see in the entrance.

    We also asked delegates to bring their own badges from their workplace, or make one with our recycled and returnable badge holders in the foyer. All of this was to encourage introductions, and people to ask where and what was next on the list. Also the lack of a corporate lanyard and badge, people retained their ense of individuality and personalisation about themselves, or the organisation they were representing. I found two people recycling their Thinking Digital Conference badges like myself.

    Another almost subliminal offer was the tap water, and no plastic bottles. I am going to drop a video in called tears of a Cloud by Dothegreenthing which is excellent, and was a major driver for us at Pilot to ensure there was no bottled water.

    The cups were made from plant material and were made from recycled materials and were 100% compostible and bio-degradable into organic matter.

    These are some of the ‘Shifts’ we wanted to make as part of our sustainable policy and for us to make the conference tackle these issues right at the core, and on the edges of the event…”

    If you want to join the discussion about sustainable ability and envirodigital communities in the cultural sector, join the Shift Happens envirodigital group!.

    envirodigital communities, sustainable ability

    Shift Happens09 Envirodigital[gigya width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=shifthappens09envirodigital-090704084331-phpapp02&stripped_title=shift-happens09-envirodigital" quality="high" flashvars="gig_lt=1246715523086&gig_pt=1246715559067&gig_g=1&gig_n=wordpress" wmode="tranparent" ]

    Or watch PCMCreative’s Qik video of the presentation (please note this was streamed from a mobile phone!).

    Arcola Theatre & Shakespeare Link: sustainable ability

    Audience members and communities are growing more and more concerned about the environment. But what about the theatre industry? In London alone, theatres create an estimated 55,000 tons of carbon emissions per year – that’s equivalent to the average emissions of 9,000 homes!

    Since we know that climate change is happening, and that arts and cultural organisations cause environmental damage, I wanted to profile another couple of arts organisation that have recognised this, and taken responsibility for developing their own sustainable ability.

    arcolalogo_energyThe Arcola Theatre in London has some excellent practice as a building based organisation. Trailblazing sustainability projects as part of its core business, Arcola Theatre aims be the world’s first carbon neutral theatre. To this end, Arcola established Arcola Energy in 2007 – promoting innovation in sustainability, through the Arts.
    Says Arcola: “As a theatre we have a longstanding tradition of innovation, inspiration and deep integration with the local community. Working to the same principles, Arcola Energy will integrate arts and science professionals and the community to pioneer practices that will fundamentally change the way arts organisations work. Green highlights in 2008 included the installation of Arcola’s fuel cell, which powers select main house shows and the LED lit foyer, giving the theatre a sixty percent reduction on comparable theatre lighting installations. Arcola has been appointed as the secretariat for the Mayor of London’s Green Theatre plan, which aims to deliver 60 per cent cuts in theatre carbon emissions by 2025.”

    In rural mid-Wales, Shakespeare Link works out of the Living Willow Theatre. As Peter Cox explains: “Its a totally natural theatre made from planted willow woven into arches and built on a similar but smaller footprint to Shakespeare’s Globe. They have seeded and planted an organic hay meadow with plant species which Shakespeare would have known and which are found in his plays. They currently have plans for a kitchen garden of Elizabethan culinary herbs, and a children’s nature trail with natural treasure hunt.”

    Kama Roberts, the theatre’s administrator explains that they’ve also developed a stand-alone energy system. Three solar panels and a windmill make up the system.
    “The system was planned in a lot of detail before we began thinking about funding. One of our directors worked closely with a volunteer who had experience in setting up green electricity systems in his own home. We saved a great deal on items such as the turbine tower which can just as well be made in a fraction of the price with scaffolding for example.

    When it came to funding the ‘normal’ path to go along would be to connect directly to the grid and sell the energy we produced back to the grid (rather than storing it in battery banks)and that the work were carried out by a contractor partnered with the funding body.

    We felt it was an important element of the project that we should be ultimately self sufficient so stuck to our guns and did it in our own way. I am glad we did this for several reasons
    - there is a beauty in audiences knowing that the light which is illuminating the performers comes directly from the immediate elements.
    -the system being installed by ourselves for half the price it could have been makes the idea of people setting up such a system in the own homes a tangible possibility.
    -Volunteers vital role in developing such projects adds to the communities sense of ownership. The theatre itself was planted by a team of volunteers who are integral to our development. The result of this sense of ownership and inclusiveness is that attendance at events is, touch wood, very good.

    The next development is to upgrade our system to power the office as well as the theatre, library and wet weather cover in the barn.”

    Finally, Kama notes: “a young local artist, Amy Corbett, who is developing a show at the Willow Theatre… plans to light [the show] by peddling a bicycle. It’s really exciting that our green priorities are influencing performance content in this way!” [sourced from National Theatre Wales' discussion on developing green policy].

    Envirodigital’s Hannah Rudman speaking at Shift Happens 2.0

    On 30th June 2009, envirodigital’s Hannah Rudman will be speaking at Shift Happens 2.0. View the whole programme here:

    In a similar style to the work envirodigital has been doing with National Theatre Wales, I’ve worked with the Shift Happens team, especially Pilot Theatre, to ensure that the crowd for this conference is on the cloud! We have set up an online social network on the ning platform for the event, which is already open for networking – prior to the actual day. With 21 members already making connections, the day will add more members who will be able to benefit from all the digital resources and networking opportunities ongoing. Afterwards, we’ll be able to make talks available – as presentations and videos, and this should make the network attractive after the event. The online network has certainly helped us be able to position Shift Happens 2.0 as a paperless conference: people feel more confident about the notion of a paperless conference when they can see resources there beforehand.

    National Theatre Wales being green: a crowd in the cloud

    The entire trajectory of technology (and its culture) from about 1970 to the end of the century could be summed up by the phrase “Never underestimate the power of chips.” All you needed to profit hugely in those 3 decades was to very firmly believe that computers would double in power and shrink in half in size and price every year — year after year for at least the next 40 years.

    The first 40 or so years of this new century will be marked by a similar axiom:

    “Never underestimate the web”. Tim O’Reilly, reporting from the Google I/O conference, provides a neat antecdote illustrating this principle:

    “Never underestimate the web,” says Google VP of Engineering Vic Gundotra in his keynote at Google I/O. He goes on to tell the story of a meeting he remembers when he was VP of Platform Evangelism at Microsoft five years ago. “We believed that web apps would never rival desktop apps. There was this small company called Keyhole, which made this most fantastic geo-visualization software for Windows. This was the kind of software we always used to prove to ourselves that there were things that could never be done on the web.” A few months later, Google acquired Keyhole, and shortly thereafter released Google Maps with satellite view. “We knew then that the web had won,” he said. “What was once thought impossible is now commonplace.”

    Sustainable Ability
    National Theatre Wales is never underestimating the power of the web. As a new organisation, they are already trying to digitally develop in an environmentally sustainable way. Envirodigital is working with NTW to ensure that all NTW digital developments are low carbon impact/carbon neutral.

    We have set up all NTW internal operational processes to be on the cloud – project management tools, calendar sharing, digital content storage are all in the cloud: so there’s less need operationally for big computers and servers eating lots of energy. Where we can, we’ll chose providers of cloud services who in turn chose greener hosting.

    Envirodigital Communities
    NTW have also set up an online social network – so what has that got to do with being green, you might think? Well, its an important statement for a couple of reasons: its saying that NTW as a theatre company doesn’t want to run an EGO system, where they push, control, dominate the distribution with monologue. Its saying NTW wants an ECO system – open conversation, collaboration, a cultivating culture! NTW’s crowd is also in the cloud!

    Perhaps some of NTW’s content should be there in the cloud too? Perhaps audiences could make use of a digital application that made car-pooling easy, so that less people would end up driving to live events?
    What more could NTW be doing through digital mechanisms to reduce NTW’s impact, and NTW’s audience’s impact, on the environment? I’ll keep you up-to-date as we discuss this more with with NTW’s networks and stakeholders.