Envirodigital are creating more sustainable live productions for event organisers and content producers by adding a digital element to them. For example, Webcasting is a great way of improving your live content, event, presentation, or training session’s scale, reach, impact, accessibility and legacy to a global audience – without increasing the carbon footprint of the live event. International, but responsible, and enabling participation and engagement for audiences with the live event, virtually.
“Five Minute Theatre in an Hour!”, is AmbITion Scotland‘s latest webinar, exploring the digitisation of live theatre content, that Envirodigital achieved working as producers together with National Theatre Scotland. Watch the case study to find more out about this extraordinary virtual and live production.
In total during Five Minute Theatre, a twitter trend was created (#fiveminutetheatre was the top trend in Glasgow on the day) and there were over 6000 hours of theatre viewed online. To put that into context:
NTS’s July touring production, Knives in Hens is 1.5 hour viewer hours. 6000 viewer hours online is therefore equivalent to 4000 people watching a one and a half hr production (that’s equivalent to around a sold-out 2 1/2 week run at a venue like the Traverse – a midscale scale venue). The digital performance is environmentally more sustainable too. To compare it to the live tour, say half of the 4000 audience had to travel 15 miles on average to get to the show – not unusual in Scotland outside the cities. If they travelled in medium sized diesel cars, over 18 tonnes of carbon would have been emitted. Producing, distributing and consuming the show online saved that emission. And that’s not even counting the impact a big theatrical production in a venue would have created. So a show that was responsibly international, green and environmentally friendly and impactful.
Additionally, nearly 70 viewers watched the webcast of the case study online, and a third of them offered to calculate the carbon emissions they’d saved. 286kg was the total saving – equivalent to making 16302 cups of tea, or running 9.4 PC monitors for a year in working hours!
We’ve helped NTS strategise, plan and implement how to webcasting technologies for the production, to help present to the world 24 hours of live and recorded live theatre on June 21st 2011. We’ve also helped NTS plan the strategy for audience participation and engagement with the project.
STV supported Five Minute Theatre with a partnership to expand the reach and marketing of Five Minute Theatre on their channels. They chose to partner the project once they were happy that we could guarantee the quality of the event and the technology.
Related posts:
Envirodigital appointed technical consultants by National Theatre Scotland
The art of webcasting
The art of webcasting (part 2)