Envirodigital’s 2011′s co-production with National Theatre Scotland Five Minute Theatre (#FiveMinuteTheatre) has been nominated for a Critics’ Award for Theatre in Scotland (#CATS12) in the Best Technical Presentation category. Fingers crossed, and watch the case study we gave for AmbITion Scotland here.
Sustainable Ability: the qualities needed by 21st C leaders to face the challenges ahead
The World Business Council for Sustainable Development’s Future Leaders have launched a video offering thoughts on what 21stC leadership might need to look like. With many companies like Hitachi, Shell, Lafarge and PriceWaterHouseCoopers now creating senior management team posts like sustainability manager, climate change initiatives manager, and environmental strategist, big business are responding to climate change. Economic and legislative drivers may have created these posts originally, but listening to the holders of these posts another message is portrayed: leaders must look to the medium-long term and not just be short-termist. Leaders must serve, acknowledge grass-roots concerns, community action and initiatives and be ethical in knowledge sharing and collaboration. Many of the leaders point to the need for systems thinking and care in the process as well as end-product in order to be able to tackle the complexity of the challenges of climate change. Some of the most forward looking even talk about sharing the rewards (benefits, profits) with the people rather than just gaining for themselves and their companies!
These are all leadership criteria that Envirodigital believes are essential for 21st C sustainability, and our work that led to the creation of the medium term vision to carbon neutrality for the creative industries (for The Scottish Government’s 2020 Climate Group) certainly highlighted the need for our sector leaders to become knowledge sharers, collaborators, community engaged and focussed on a triple bottom line (which considers socio-cultural and environmental costs and benefits as well as economic).
If your business fits the criteria then you might be eligible to apply for the Future Leaders Team programme 2012.
Interactive Concert Hall – for eco touring, and larger audiences
The New World Centre’s new concert hall (Miami Beach, Florida by Gehry Partners – more about the architecture spec) has embedded 360-degree video projection technology that ensures world-class classical music performances can happen without the environmental impact of touring an orchestra, conductors, and or soloists from somewhere else. Advanced audio technology and connectivity to the internet via Internet 2 (the USA’s version of academic mega bandwidth network JA.NET). The solution allows (for example) a conductor in Australia to conduct an orchestra on stage in Florida – to a live audience of 757 in the concert hall, and an outside audience paying a much lower ticket price in the grounds of the New World Centre watching the Wallcast, and to a connected via a website virtual audience anywhere in the world. I love this movie captured on a mobile phone by an audience member watching the wallcast – picnics, cagoules, less pomp and less expensive champagne: classical music for the masses not the exclusives – a healthy future for classical music as it increases reach, scale and accessibility without increasing carbon emissions:
Recycle computer hardware for recommerce
The European Parliament has voted for tougher regulations on the disposal of worn out/obsolete electronic items, requiring each country to collect 4 kilos of e-waste per citizen by 2012, and to process 85% of all its electronic waste by 2016.
We’re seeing that in times of recession, economic interests tend to overrule eco-causes, and corporate social responsibility around sustainable developments dwindle. But the need for a more sustainable lifestyle will remain a most pressing issue for years to come. Interestingly, in a credit crunch, consumers become increasingly aware not only of the financial value in their past purchases, but the material and ecological value of ‘stuff’ as well.
Dell runs Dell Reconnect in partnership with Goodwill Industries. The scheme allows users to take their electrical equipment, from any brand, to one of Goodwill’s 2,200+ participating locations in the United States or Canada, where it will then be refurbished or recycled.
(Companies like Nike and Patagonia have been doing this for years, but good for Dell
Solar powered art
SunFlowers, An Electric Garden as seen at night
SunFlowers, An Electric Garden designed by Mags Harries and Lagos Heder for Austin, Texas is a sculpture of 15 giant SunFlower covering a thousand feet of space along the Interstate 35 Highway. The solar flowers collect energy to power their blue LED lights at night and send the remaining energy to the city’s power grid. By November 2011, 330,316 kilowatt hours of clean energy has been generated by the sculptures. That’s roughly the equivalent of 10,735 days of electricity usage in an average American house.
On a smaller scale is Darren Saravis’s SolarFlora. These thirteen foot flower sculptures generate solar energy to power its own light as well as outlets at the base of the sculpture that passersby can use for a quick charge. SolarFlora is from the product-development firm Nectar Design, and meant to generate energy from within the heart of a city.
Floralis Generica, open during the day
Perhaps the most stunning is Floralis Genérica of Buenos Aires, Argentina. Built near the National Museum of Fine Arts, the giant sculpture responds to light and opens its petals during the day and shuts them at night. Four nights a year this stunning piece is lit and remains open after dark. The name, Floralis Genérica, is meant to represent all flowers in the world and its opening daily symbolizes a hope that appears anew each day. Creating green energy through art gives us something visually beautiful in our urban and rural landscapes – surely this is a great way to encourage communities to grasp the potential of clean energy?
Greener Electronics
Greenpeace have just released a new version of the Guide to Greener Electronics. This is important for Envirodigital as we want to recommend digital solutions for getting greener, but we all know that most digital devices are manufactured with electronics components and use electricity to power up. Greenpeace report:
“This time ranking 15 gadget and electronics companies on energy, greener products and sustainable operations. HP takes the lead at 5.9 out of a possible 10 points, followed by Dell, Nokia and Apple.
Previous releases of our Guide to Greener Electronics have prompted improvements within the electronics industry including phasing out hazardous substances like PVC and brominated flame retardants from their products. In its sixth year, it is now part of Greenpeace’s wider Cool IT campaign to persuade IT industry leaders to become climate action leaders too.
Electronics, such as computers, TVs and mobile phones are both resource and energy intensive to produce. That’s why the guide’s new energy section focuses on how companies can lead the way by reducing their own energy use and using their influence in support of clean energy legislation.”
Is it all corporate greenwash? Well it seems that consumers can be reassured that HP takes top spot because it scores strongly for measuring and reducing carbon emissions from its supply chain, for reducing its own emissions, and advocating for strong climate legislation. I guess the public transport CO2 emissions will rise if we all buy HP laptops (lovingly known by their owners as “bricks”
Responsibly international performing arts practice (its digital & environmentally sustainable!)
The British Council have been hosting their Edinburgh Showcase 2011, as part of the Edinburgh Festivals which included a digital day, focusing on creating engaging digital content (case studies: Digital Theatre, NT LIve!, Watershed) and engaging audiences digitally (case studies: National Theatre Wales, Sadler’s Wells, Hoipolloi & us, Envirodigital). I talked to the international delegates about how to engage audiences internationally, but responsibly (in relation to protecting the environment), reporting on Envirodigital’s co-production of Five Minute Theatre with National Theatre Scotland. We webcast the day and you can watch the content on demand!
Arts Marketing Association: webcasting keynotes
Envirodigital has been busy webcasting the Arts Marketing Association’s (AMA) annual national conference, broadening the reach and scale and access to the live event in Glasgow. Online participants watched from Australia, Austria and from UK wide, and appreciated the chance to see the content without the need to spend time and money travelling.

Day 2′s content is here to give you a flavour:
Reflections on Five Minute Theatre
We’ve also been busy consulting! Here’s a producer’s eye view report from the brilliant, live virtual theatre project on which Envirodigital were technical consultants, and co-producers.
Live now – five minute theatre!
Since 5pm we’ve been webcasting a brilliantly innovative virtual, live theatre project.
National Theatre Scotland are celebrating being 5 years old with 24 hours of live theatre – by everyone, for anyone. Envirodigital are the technical consultants and part of the live production team!


